Proactive chat triggers that start the conversation
Only 2–3% of visitors open the chat themselves. Proactive triggers address the rest at the right moment: after 30 seconds on your pricing page, on exit intent in the checkout, at 70% scroll depth. The message fits the page – and every reply lands in a real AI conversation, not a popup dead end.
- Time, URL and exit-intent triggers per page
- AI writes page-specific messages for you
- Replies flow into a real conversation with your AI
- Guided setup with a DPA and privacy controls
- DPA & privacy controls
- Hosted in Germany
- Ready in a few steps
The chat that waits, loses
Cart-abandonment messages convert at 17.12%, exit-intent campaigns with a concrete reason to stay reach 14.41% – while the average passive popup sits below 5%. The difference is timing and context. A proactive chat trigger speaks when engagement is visible, references what the visitor is looking at, and turns the click into a dialogue: questions get answered from your knowledge base, around the clock.
Features
What the trigger engine can do
Time-on-page triggers
Open the conversation after a defined dwell time – 30 to 45 seconds beats exit intent in every benchmark dataset.
Page-specific rules
Different messages for pricing, product and blog pages. Target exact URLs or patterns, so the question always fits the context.
Exit-intent messages
Catch leaving visitors with help instead of panic: a concrete offer to answer shipping, payment or plan questions right there.
AI-generated messages
The AI reads your page content and writes matching trigger messages – the pricing page asks a pricing question, the product page a product question.
A conversation, not a popup
Every reply flows into your AI chat with your knowledge base behind it. Visitors get answers, not a newsletter form.
Human handover included
When it gets personal, the conversation moves to live chat with your team – with full context, no starting over.
Use Cases
Where proactive triggers pay off
Online shops
Address cart hesitation directly: answer shipping and return questions in the checkout before they cost the sale.
SaaS and software
The pricing page is where decisions stall. A well-timed "Which plan fits your team?" starts the conversation that converts.
Service businesses
From dwell time on the services page straight to an appointment: the trigger offers the booking at the moment of interest.
B2B and content sites
Deep scrollers are warm leads. Offer the logical next step at 70% of the article – a demo, a checklist, a question.
More from WebChatAgent
- Automatic visitor engagementYour chatbot detects visitor behavior and reaches out proactively - at exactly the right moment. 9 intelligent trigger types, AI-generated messages, and anti-annoyance protection included.
- Website ChatbotCreate a website chatbot from your site and documents. It reads the approved content, prepares it for answers and adds the chat window with a bit of code.
- PricingFind the right plan for your business. See all features side by side.
FAQ
Frequently asked questions
Rules that make the chat widget speak first: after a defined time on page, on specific URLs, or when a visitor is about to leave. Instead of waiting for a click, the chat opens with a message that fits the page.
Not when they trigger on engagement. Messages after genuine dwell time or scroll depth outperform instant popups in every benchmark – and vendors measuring proactively invited customers report 94% satisfaction. Start with one trigger per page type and measure.
A popup has two outcomes: convert or close. A chat trigger has a third – the visitor can reply. Every answer is handled by the AI from your knowledge base, so a question becomes a conversation instead of a lost impression.
Proactive triggers are available from the Standard plan. AI-generated page-specific messages are part of Premium and up.
Anonymous triggers run without persistent behavioral storage. Returning-visitor recognition, analytics and AI-generated greetings need a consent signal; the operator must configure its embedding and notices accordingly.
Start from the data: 30–45 seconds dwell time on decision pages, exit intent only where a concrete offer exists (checkout), scroll depth on content. Then A/B-test – optimized campaigns convert up to 8× better than the average.
Turn silent visitors into conversations
Set up your first proactive trigger in a guided flow, or let the AI write page-specific messages for you.