Answer Instagram DMs
Incoming text messages use the assistant’s configured website, documents, instructions and tools.
Instagram channel
One assistant for your Instagram DMs and comments
WebChatAgent answers direct messages from your knowledge base, reacts to new post comments and moves qualified conversations to a private chat or your team.
- Professional Instagram account
- Public or private comment replies
- Human takeover for DMs
Instagram connectedLive
01Comment
02Direct message
03Qualified inquiry
Beyond auto-replies
Turn social attention into structured conversations
The same configured assistant works across Instagram DMs and comments while keeping your knowledge, language and handover rules consistent.
React to new comments
The assistant understands the post and comment thread before composing a short, public-safe reply.
Qualify requests
Collect the details your team needs for product interest, callbacks or other configured lead workflows.
Hand over to people
When live chat is requested or active, new DMs go to your team without the AI replying over them.
Three connected workflows
From first reaction to the right next step
WebChatAgent does more than send a generic answer. It preserves context and routes the conversation deliberately.
- 01
Direct messages
Detect the contact’s language, answer from approved knowledge and keep the conversation in one session.
- 02
Post comments
Reply publicly or leave a short note and deliver the actual answer privately.
- 03
Lead or human takeover
Gather configured details or move the DM into live chat when personal attention is needed.
You control the reply
Public answer or private conversation
Choose one mode per connected assistant. Both modes keep replies concise and use the comment thread as context.
Reply privately
Best for product questions, individual requests and conversations that should continue away from the public thread.
- Short public note under the comment
- Actual answer sent as a private message
- AI disclosure included in the first private reply
Reply publicly
Useful for general questions whose answer helps everyone reading the post.
- Answer appears directly below the comment
- First AI reply in the thread is labelled
- Short format suitable for a public comment
Setup
Connect Instagram without building your own Meta app
The authorization and webhook setup run through WebChatAgent. You choose the assistant and sign in with the Instagram account you want to connect.
What you need
- A professional Instagram account (Business or Creator)
- A configured WebChatAgent assistant
- Premium plan or an active trial
- Permission to authorize the Instagram account
- 01
Prepare the assistant
Add your website, documents, instructions and desired lead or handover workflow.
- 02
Connect Instagram
Open the Channels area, choose Instagram and authorize the professional account.
- 03
Choose comment mode
Enable comment replies and decide between a public answer and a private continuation.
- 04
Test before launch
Send a DM and a test comment, then verify the answer, disclosure and escalation path.
Clear controls
Automation with visible boundaries
The channel reuses WebChatAgent’s existing knowledge, quota, AI-disclosure and live-chat rules instead of introducing a separate black box.
- OAuth tokens are stored encrypted
- Duplicate webhook deliveries are filtered
- The first bot DM contains an AI disclosure
- Language is detected for replies and team context
- Human takeover suppresses further AI replies
Questions
Instagram chatbot FAQ
The important product and setup details at a glance.
Yes. It answers incoming text DMs using the knowledge, instructions and tools configured for the selected WebChatAgent assistant.
Make every Instagram conversation useful
Connect your assistant, test it with your own content and decide exactly when it answers publicly, privately or hands over.
Instagram activation requires Premium or an active trial.
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